Big Bets Being Placed on DTG

Still Waiting to Get Into Digital Direct-to-Garment Printing? Recent Large Investments Say You Might Get Left Behind.

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At DTG Awareness, we have been chronicling the awakening of the world to the wonders of digital Direct-to-Garment printing. The recent introduction of a new line of DTG printers built by manufacturing giant, Epson, is one clear indication that the technology is taking hold. Their entry into the DTG printing industry represents a big growth in confidence in the young technology.

On the heals of the news of Epson's DTG line comes a story from the Washington Post, published just three days ago about venture firm Revolution Growth and it's decision to invest $40 million dollars into CustomInk, one of the largest online fulfillment houses in the U.S.; a feat in large part made possible by the use of, you guessed it, Direct-to-Garment printing.

Revolution Growth co-founder, former top AOL executive, and present owner of the Washington Capitols, Ted Leonsis, said of CustomInk, "It's a next-generation social shopping company".

Plans for the investment capital include a move to more spacious offices, expansion of a current production facility and of CustomInk operations, as well as plans to open an additional facility.

If you are a printing company and you have been questioning the viability of digital Direct-to-Garment, the big players are now giving you plenty of reason to assume that the technology will be a major part of future garment printing. If your business model doesn't work well with DTG, you may want to revisit your business model.