#FitchTheHomeless to Remake Abercrombie & Fitch Brand
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| Credit: latimes.com |
Fitch store has always perturbed my senses. Their shirtless models standing in the front of the store have seemed a bit out of place as well. Albeit annoying, I never cared one way or the other that A&F had a style they were going for. I agree with the right to build a brand image. Think of all of the clothes, jewelry, and cars you have ever wanted, and you will realize that there was a view that you had of the people who had them, and that was what you wanted for yourself. People typically like to portray a good image. That being said, burning clothes to make sure that the people you don't want wearing them, namely, homeless people, can't get their hands on them, is just a scum of the earth thing to do. Just because you have the "right" to do something, doesn't make it worthwhile. Mike Jeffries, CEO of Abercrombie and & Fitch has let his narcissism get the best of him, and is now the target of a national campaign that is taking the internet by storm. Labeled, #FitchTheHomeless", the crusade was launched by a man named Greg Karber through a video that can be seen here: "
The Reaction
The reaction to the video has been mixed. Some comment that the campaign itself seems bad, as it comes across to them as an exploitation of the homeless. Amy Zimmerman comments on Boringly.com"So here you go you clueless, ugly, dirty homeless people. Here are some A&F clothes for you so you can be part of my personal "paybacks are a bitch" mission. This whole thing feels uglier than than what the A&F CEO said. Mr. Karber is basically saying these people are so nasty, I am going to "use" them to prove my point because they are too stupid to know what I am doing and to be willing participants in my little scheme. I don't like this. It feel exploitive. I get the sentiment, but just leave these people alone."Is the #FitchTheHomeless campaign the right way to spread the message? It seems that the answer would be dependent upon what Karber's core message actually is. People are not going to all of the sudden give up on trying to look cool, so don't blame Jeffries for wanting to make his company stand out. But if it is true that Jeffries has the clothes burnt so that the homeless can't wear them, then I say, "that sucks". Getting back at him by giving A&F clothes to the poor might make him change his policy. Then again, Jeffries might just change his manufacturing process to eliminate waste. Perhaps we might just have to accept the fact that Jeffries is a douchebag who makes clothes for douchebags; move on. There is a sale over at Kohl's... better yet, design your own clothes. Just don't forget to give your throwaways to the homeless.
So here
you go you clueless, ugly, dirty homeless people. Here are some A&F
clothes for you so you can be part of my personal "paybacks are a bitch"
mission. This whole thing feels uglier than than what the A&F CEO
said. Mr. Karber is basically saying these people are so nasty, I am
going to "use" them to prove my point because they are too stupid to
know what I am doing and to be willing participants in my little scheme.
I don't like this. It feel exploitive. I get the sentiment, but just
leave these people alone. - See more at:
http://boringly.com/abercrombie-fitch-is-worlds-number-one-brand-for-the-homeless-video_2e77698b7.html#sthash.iifi3PI4.dpuf
So here
you go you clueless, ugly, dirty homeless people. Here are some A&F
clothes for you so you can be part of my personal "paybacks are a bitch"
mission. This whole thing feels uglier than than what the A&F CEO
said. Mr. Karber is basically saying these people are so nasty, I am
going to "use" them to prove my point because they are too stupid to
know what I am doing and to be willing participants in my little scheme.
I don't like this. It feel exploitive. I get the sentiment, but just
leave these people alone. - See more at:
http://boringly.com/abercrombie-fitch-is-worlds-number-one-brand-for-the-homeless-video_2e77698b7.html#sthash.iifi3PI4.dpuf
So here
you go you clueless, ugly, dirty homeless people. Here are some A&F
clothes for you so you can be part of my personal "paybacks are a bitch"
mission. This whole thing feels uglier than than what the A&F CEO
said. Mr. Karber is basically saying these people are so nasty, I am
going to "use" them to prove my point because they are too stupid to
know what I am doing and to be willing participants in my little scheme.
I don't like this. It feel exploitive. I get the sentiment, but just
leave these people alone. - See more at:
http://boringly.com/abercrombie-fitch-is-worlds-number-one-brand-for-the-homeless-video_2e77698b7.html#sthash.iifi3PI4.dpuf
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